Things can be labelled but people must not. I don’t like to label others anymore than I enjoy having a tag placed on me. Humans are varied as a species and as individuals. Each single soul has multiple characteristics. I am not one thing: I am retired, male, Canadian, married, a writer, a dreamer, an adventurer, a grandfather. All those things and more. To label me would be an insult to all I was, and will be. Freedom is being unlabelled.
In my workshop I once had a labeller thingy: one of those devices you could punch embossed letters or numbers onto a plastic adhesive tape. The tape came in a variety of colours and was useful to denote things that begged to be sorted. It was a fun gizmo that I used to fashion labels for my sons’ belongings. I organized their shelves, their toys, their dresser drawers. I taught them how to read using the coded labelling as a practical way to put things into groups. I organized their life because when my life was organized I felt a certain measure of peace.
Labels are often inefficient even though they are used to inform. The label on the can of baked beans on a shelf in a grocery store tells us its ingredients, even how beneficial it might be to our health. Yet it cannot tell us how it will taste. Companies pay huge sums of money to marketing firms to advertise their products. Labels are helpful to making money on products that people are told they must have for happiness or success. Labels sometimes rise to the status of brands and logos when they have become personified. Consumers become conditioned to believing that the labels they choose to buy will enhance the person they want to be in the global marketplace of our corporate world.
AI is raising the bar on labelling practises. Our personal phone devices are programmable to the point that they can scan codes. Under the guise of making life easier, we are folding ourselves into the capitalist matrix every time we use a QR label. In an insidious way we become a label to the machine of commerce because our personal data gets fed into AI systems that analyze our preferences and performance as a customer. In this scenario we risk our role as citizens when our civilization puts greater value on transactional bytes.
As a career elementary school teacher I was involved in many meetings where children were classified. Criteria for selection into groups varied. Many of us resisted the use of distinguishing labels. Our intent was for our students to be their fullest selves. During the horror of Nazi Germany a precedent was set for identifying humans considered to be of lesser value. We must resist being labelled in the name of profit, protocol or politics. Using scanning devices to assign us to a strata of consumer culture, to make us mere cogs in the wheel of Consumerism, or any ‘ism’, is a corruption of what it means to be Human.
Catch My Drift? 