Money makes the world go around. It seems true when we see almost everything being monetized. https://www.youtube.com/watch?v=PIAXG_QcQNU
We rate things on a monetary scale like never before: weekend movie box office receipts, visual art auction prices, team players’ salaries, a country’s GDP. It seems we trust a number over thorough critical analysis. Money speaks louder than words while we value stuff less.
When we put a price on everything it can be easy to lose a sense of its inherent value. Do we act in the world only to get payed? Are we driven only by the question, “What’s in it for me?” This monetization of the world is troubling. There are so many examples of public domains being swept aside for private interest. Water is a prime example. Corporations have found ways to monetize an essential element to all life on earth. Our lakes and rivers are being drained of this public resource so that it can be bottled (in plastic no less) and sold at a huge profit. We have been conned into buying something that falls free from the sky and, in most of Canada, runs free and safe from a tap. In this context the idea that air can be sold is possible. https://www.theguardian.com/global/2018/jan/21/fresh-air-for-sale
My grandparents used to use the phrase, ‘Almighty Dollar’ as a way to mock those who held their money too tightly. For them, money was ‘the root of all evil’ or at the very least, ‘not to be squandered’. I was taught that ‘money isn’t everything’ and to ‘spend it wisely’. Now we have wide social acceptance for those who have ‘made it big’ and moved on up ‘to that deluxe apartment in the sky’. We envy them. We blame them. We resent the 1% for their riches while we feel empty. https://www.youtube.com/watch?v=MYcqToQzzGY
Our television culture mirrors our desire to strike it rich one day, usually through celebrity or luck but not necessarily effort. Children, when asked what they want to be when they grow up answer; a rock star, a sports star or owner of a start-up. Lest we forget Donald Trump was elected in the U.S.A. as a model of the value we currently place on financial success.
Money is seen as the end rather than the means. Worth has dollar signs rather than value. The word value is now translated as money or price rather than quality. Digital business owners are driven with a desire to find ways to monetize information. Computer application developers are searching for ways to make their ideas yield profit. The measure of a suitor’s love is still often equated by the carat size of the engagement ring. Marketers spend big bucks making us believe we must have an item. Don’t be fooled.
I’ll continue to trust that love or simple kindness can’t be bought or sold.