The first time ever I thought deeply about this word was when my grade ten art teacher started a lesson by using a Marshal McLuhan quote: ‘The medium is the message.’ After the discussion, we chose the medium we felt was appropriate to a theme of our choosing. Back then I believed I was being clever by using plasticine. I wanted to give a cheeky message that media could be molded or manipulated to suit the situation. Today, as a writer, I’m using this blog as my medium of choice. Let me massage your thoughts.
Most people view media as the platform through which any information is delivered. In a free society this means that the message is rarely filtered and can get manipulated. Wars and governments are won or lost on how well the propaganda machine can spew out ‘alternative facts’. The messenger becomes very important when it comes to interpreting the barrage of information. As citizens we must take some time to discover what is believable and who to trust. It has become difficult to discern the truth, especially when we are in such a hurry, yet some subjects are just too important to rely on a swipe right or left methodology.
Courtroom decisions are being made based on media evidence of crimes committed. Darnella Frazier was recognized with a Pulitzer Prize for courageously recording the murder of George Floyd, a video that spurred protests against police brutality around the world, highlighting the crucial role of citizens in journalists’ quest for truth and justice.
Today the options for information and entertainment are vast. My blind mother-in-law is less alone because of the joy she finds in listening to her reliable radio. I cling to a traditional, home delivered newspaper in a similar way. I enjoy television too, perhaps too much, especially now that I can stream programming without the annoyance of commercials. I’ll confess that Twitter has been a remarkable addition to my life. I find this format of social media helps me to see interesting perspectives from all over the world.
Media and reality have never been so blurred. I’m respectful of journalists who sometimes risk their health and safety to bring us important stories. Cellphone technology can transport us live to scenes only passersby used to witness. Film can be uploaded to Facebook or Instagram for millions of users to take a collective gasp, then resent for political action. I remember being shocked by one-day-old film from the war in Vietnam. Now with the war in Ukraine, President Zelenskyy, pictured below, can bring a real time humanitarian message to viewers of the Grammy Awards show. Art imitating life imitating art, was never more true.
I won’t take a medial position on this. A spiritual medium may mystically propose that my being and my message are essentially interconnected. I’ll interpret Mr.McLuhan by proffering that we are all, Media. I believe our thoughts/feelings/expressions can be connected to form a singular reliable understanding. Wow!