I enjoy how language can evolve. New words are coined. Words from other languages are kidnapped and tossed into our vernacular. The English Language has always been good at borrowing from other tongues. Words can be usurped and become so familiar that we just assume that they have always been ours. Naïve is such a word that started from Latin and moved through the French before being inserted into regular English discourse.
There are many synonyms for Naïve. I hear people use this word when wanting to disparage an individual. The implication being that they need to grow up, be realistic or just stop being so stupid. I think of myself as Naïve and I don’t like it when someone calls me that, when they really mean I am ignorant. I am ignorant sometimes because I don’t know everything; can’t possibly. My naïveté comes from being trusting; which I try to be.
Certainly naïveté can be ridiculed. You are considered a fool if you are too trusting to the point of being duped. Someone who is naïve is a target for a predator. That innocence can be picked up like a scent to someone who enjoys manipulating others.
The levidrome match for naive is Evian which I find amusing. A character in the film Reality Bites discovers this in a charmingly naive way. https://www.youtube.com/watch?v=SQVw58aDt3Y
I can’t help but wonder if the naming of this product is a sly wink at the consumer who is paying for essentially something they can get for free, from a tap. I have no doubt we are living in a time when corporations encourage us to trust them over mere flesh and blood humans.
If trust is a value we still hold dear, in who/what or where can we place our trust? Many people put their trust in a deity. Faith in God is all about trust. Have corporations become the new god simply to help us mortals who are bombarded by so many competing choices? When we get worn down from so much decision making it’s easier to go with the label that looks familiar.
In politics we are massaged into putting our trust in the candidate who says they have our best interests at heart. Before we cast our ballot, we must separate the rhetoric from the appearance. We must wade through the issues and pick the values or ideas that are presented before we can honestly and objectively decide amongst the candidates. This is tough work!
Some of us worry that we will make the wrong choice in our naïveté. We might err on the side of caution, reluctant to commit because of our doubts. We might choose the lesser of two evils. We might follow our peers, blindly, in an effort to fit in. At the end of the day we must trust that things will work out and hope that we haven’t been conned as individuals or as a society.
Yet voting still matters. No matter the cost, your view matters. Stand tall.